Digital marketing is the way businesses promote themselves using the internet and digital platforms instead of traditional methods like newspapers or TV. It’s what you see when a brand shows up on Instagram, appears in search results on Google, or runs ads on YouTube.

Scope of Digital Marketing

The scope of digital marketing is huge and keeps growing because almost everything is shifting online. Today, businesses—from small local shops to global brands—depend on platforms like Instagram and search engines like Google to reach people, which means there’s a constant demand for digital marketers.

It’s not limited to just posting on social media. The field includes areas like content creation, search engine optimization, paid advertising, email marketing, influencer collaborations, and even data analysis. Each of these is a separate career path, so you can choose what suits your interest—creative, technical, or strategic.

Techniques of Digital Marketing

1. SEARCH ENGINE OPTIMIZATION

There are two types of SEO :

a. ON PAGE SEO

b. OFF PAGE SEO